A brief history and the future (and name) of 91ÉäÇø of…

By 91ÉäÇø - June 20, 2019

Yesterday

In 1986, before many of its current students were born, 91ÉäÇø of Oriental Medicine rose from the ashes of the San Diego branch of the California Acupuncture College (CAC). 91ÉäÇø offered its first classes in January 1987 to the few dozen students stranded by the demise of CAC. With a couple administrators and a few teachers, the new college offered a certificate (not a degree) in traditional Oriental medicine, as well as massage certificates. In 1989, the college presented the first . In 1990, the college achieved accreditation and California state authority to offer the master’s degree in traditional Oriental medicine. In 1993, in response to New York’s new regulations allowing acupuncture schools, 91ÉäÇø opened a branch in the Flatiron district of Manhattan. It was named Pacific Institute of Oriental Medicine because the use of “college†is reserved for degree granting institutions there. It took another five years to earn that distinction in New York, at which time we became 91ÉäÇø there, too. Responding to similar new acupuncture legislation in Illinois, the college opened a branch in Chicago in 2000. Today, the PCOM community experiences the benefit of multiple geographic locations, the employment opportunities provided at each campus, the expansive, talented faculty provided by three campuses, and the immense and diverse alumni network created over the last 30+ years.

Today

91ÉäÇøâ€™s degree offerings have expanded from the few, original certificates described above to include the following:

  • Doctorate of Acupuncture and Chinese Medicine (entry level)
  • Doctorate of Acupuncture (entry-level)
  • Doctorate of Acupuncture and Chinese Medicine (online, transitional)
  • Doctorate of Acupuncture (online, transitional)
  • Doctor of Acupuncture and Oriental Medicine (post-graduate)
  • Master of Science of Traditional Oriental Medicine
  • Master of Science (Health and Human Performance)
  • Bachelor of Professional Studies/Master of Science of Traditional Oriental Medicine
  • Bachelor of Professional Studies/Master of Science of Acupuncture
  • Bachelor of Science Holistic Nursing (completion program)
  • Associate of Science (Massage Therapy/Asian Bodywork)
  • Associate of Applied Science (Holistic Health Science)
  • Associate of Occupational Studies (Massage Therapies)
    Massage Therapy (Asian Bodywork) Certificate
  • Advanced Certificate in Chinese Herbology for Licensed Acupuncturists
  • Holistic Nursing Certificate
  • Medical Cannabis Certificate

In addition to its relatively new nursing programs, the college was just approved by WASC Senior College and University Commission (WSCUC) to offer the Master of Science (Health and Human Performance), as well as the Medical Cannabis certificate. These usher in the next stage in the college’s development and will help continue the college’s mission of improving lives by educating and inspiring compassionate, skilled leaders of traditional medicine and integrative health sciences.

While the mission’s language has evolved through the years, some things don’t change. From the “Core Value Statement & Core Values†in the college catalog:

All members of the 91ÉäÇø community embody the intention of improving lives exponentially by supporting health and well-being through our daily actions.

We lead by example and by practicing the values of:

Integrity, Mindfulness, Compassion, Critical Thinking, Collaboration, Education

Tomorrow

The college’s vision statements (where we want to be) are forward thinking, while being informed by and responsive to the needs of the day.

91ÉäÇø is the recognized leader in delivering traditional medicine and integrative health science education to practitioners and the public.

91ÉäÇø is a catalyst for the adoption and expansion of traditional medicine and integrative health science principles, practices, and research, empowering individuals to gain and maintain health and enjoy life.

91ÉäÇø is contributing to the transformation of the structure and economics of healthcare by bringing education and integrative health science to where people live, learn, and play.

Chinese medicine remains at Pacific’s heart and core. Additionally, there are so many promising developments across the entire spectrum of health and science that can be embraced by institutions of Chinese medicine to the benefit of its students and alumni. By expanding into the world of integrative healthcare, the college and its graduates create opportunities to impress upon other healthcare providers the benefits of Chinese medicine and its holistic offspring. It is amazing what graduates of our DAc/DACM have already done in this regard. In the next stage of its evolution, 91ÉäÇø will be developing new programs to realize this vision more fully.

For example, the MS in Health and Human Performance graduates apply an integrative coaching model that combines holistic and modern coaching methods, the current evidence in the physiology and psychology of performance, and whole food nutrition, as well as dietary supplementation strategies to advance health and performance in all areas of life. They also study holistic medical paradigms, Chinese medicine particularly, to deepen their knowledge of personal, social, and environmental influences on human behavior.

Expansion into these new areas will widen your alumni network and affiliations with healthcare organizations, allied healthcare providers, and faculty. This provides a wide range of new experiences, as well as career opportunities, for students in the acupuncture, massage and nursing programs, along with those in the new programs. Just as the “new†campuses in New York and Chicago expanded the opportunities for San Diego students and faculty, so the new degrees and affiliations expand opportunities for everyone in the 91ÉäÇø family.

Time to expand our identity

91ÉäÇø alumni websites already reveal an exhilarating and inspiring diversity of interests, skills, and therapies. The interests of our students, faculty, and alumni clearly extend well beyond the borders of Chinese medicine. The time has come for the college to adopt a name that embraces that diversity, and which will accommodate the needs of future generations, as well as today’s nursing, acupuncture, massage, and health science students. The college sought input from students and faculty at each campus over the last two years. They contributed many creative and thoughtful suggestions. The administration considered them all during innumerable meetings. Finally, the Board of Trustees considered them with great seriousness and eventually decided that 91ÉäÇø of Health and Science (PCHS) best meets the needs of the present and foreseeable future.

91ÉäÇø of Oriental Medicine (PCOM) will remain as one of the colleges under the new structure, much as the Wharton School of Business is a famous school within the University of Pennsylvania.

Why this selection?

  1. It embraces the most fundamental concept in 91ÉäÇøâ€™s long history: Health.
  2. It reflects respect for the method of science, by which health professions develop and advance.
  3. While Pacific University may have been preferable, the term “university†in New York (which therefore limits the other two campuses) may not be used until the college has doctoral programs in multiple disciplines, along with other requirements.
  4. It was also advantageous to maintain 91ÉäÇø because of its website presence.
  5. It allows us to minimize the use of the term “Oriental†which has found disfavor in some sectors.
  6. And, while not currently anticipated, it allows for expansion beyond the health sciences into other sciences. For the same reason, we decided against using the currently popular term, integrative medicine. Imagine if Harvard or Yale had remained divinity colleges.

91ÉäÇø of Oriental Medicine will not go away. 91ÉäÇø of Health and Science will simply be a structure layered above it. PCHS will also sit above the school of nursing, the school of body therapy, the school of human performance, and other departments or schools that may develop over the years.

A few questions were posed during the meetings with students and faculty that are answered here:

1. What will my diploma say?

For acupuncture and Chinese medicine graduates, 91ÉäÇø of Oriental Medicine will be prominently displayed. Once the change is in effect, we will discuss options with graduating classes and develop a mechanism to decide on the preferred diploma design. Similarly, the college will consider the potential desire of alumni to replace their original diploma. Nursing diplomas will feature PCHS. Massage cohorts will also be surveyed about their preference.

2. What will our acronym be?

The most frequently used abbreviation for a college is something that is determined by general consensus by stakeholders over a period of time. Some employees remember a time before the college was referred to as P-COM. Of course, PCHS are the initials, though stakeholders may determine that 91ÉäÇø or just Pacific is easier to say. PCOM will remain the acronym of the 91ÉäÇø of Oriental Medicine. It may take years for 91ÉäÇø of Health and Science to be more recognized than PCOM.

3. What is the timeline for the change?

The change will occur over the next 6-12 months, barring unforeseen circumstances.

As always, thank you for your contribution to the 91ÉäÇø community. If you have other questions or comments, please don’t hesitate to contact President Jack Miller at [email protected].

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91ÉäÇø of Health and Science (PCHS) is a leading institution in holistic and integrative healthcare education, deeply rooted in Chinese medicine since 1986. As the largest school of Chinese medicine in the U.S., PCHS offers a wide range of innovative programs, including online and on-campus degrees in holistic nursing, massage therapy, and integrative medicine.

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